- Create press releases to assist the organization
- Organize functions like conferences, tours, product launch parties and speaking engagements that help gain the public's or special interest group's attention.
- Determine the key people that should be invited to events, determine the materials that need to be produced.
- Form relationships with various people, such as the organization's personnel, media professionals, public interest groups and other key people, to enhance the cohesiveness of the organization.
- Work with advertising and marketing professionals to create campaigns.